Maciej Bral, Vice President and General Manager Disney Channels, General Manager, Central & Eastern Europe, South Africa and Middle East

Maciej Bral is Vice President and General Manager for Disney Channels, Central & Eastern Europe (CEE), South Africa and Middle East. In this role, he is responsible for Disney branded channels across the region.

Bral joined Jetix in May 1998, initially as Head of Marketing and later Director of Marketing and Distribution for Poland and CEE, before being promoted to Deputy Managing Director for Poland, CEE and Middle East in November 2003.

Following this he was promoted to Managing Director, Poland, CEE and Middle East in April 2004, where he was responsible for the day to day operations and overseeing all aspects of the channel, online and consumer products. During this time he was instrumental in growing the Jetix portfolio in the region with top rating programming, high web traffic and the widest distribution of all kids’ channels. He also helped make Jetix the number one choice for kids’ advertisers and built a very healthy ad sales business, which accounted for a significant proportion of Jetix’s EMEA revenues. In March 2009, he was promoted to his current role.

Prior to this, Bral worked for Young & Rubicam and United Public Relations in Warsaw, Poland, where he was responsible for new development, corporate communications, PR strategies and media relations for a number of leading brands.