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Opening keynote: Developing a successful OTT service

Is the time ripe for a new approach to delivering entertainment services in central and eastern Europe? Who is best placed to benefit: content providers, broadcasters, pay TV operators or ISPs? What business models are feasible?

Robert Berza, Head of Internet Division, CME

The OTT and multiscreen opportunity in CEE

How big is the market for OTT and multiscreen services in CEE? What are the growth projections for the region over the next few years?

Giles Cottle, Analyst, informa telecoms and media

Case study: Hybrid platforms: Pay TV operators and OTT

For existing pay TV providers and telcos that have yet to launch TV services, OTT can deliver extended reach or a cost-effective alternative approach – or a way to complement existing services by delivering to multiple screens or giving access to a wider range of content. What approaches are service providers taking and how can OTT be integrated with existing offerings?

Szymon Karbowski, Research and Development Director, Toya

Coffee Break

Panel: OTT business models for standalone players, broadcasters and pay TV operators

For pay TV operators, OTT present a threat – and an opportunity to extend reach and complement existing offerings via on-demand and multiscreen services. For content rights-holders it presents a potential way to cut out the middleman while for ISPs and startups it represents a new business opportunity. What are the opportunities and challenges facing each and what business models are proving successful?

Pavlina Kvapilová, Director New Media Division, Ceska Televize

Szymon Karbowski, Research and Development Director, Toya Poland

Irina Ariana Cazacu, Product Development Manager, Romtelecom

Natalya Glotova, Marketing Service Manager, ER-Telecom Holding Russia

Keynote: OTT and the advertising market in CEE

Advertising in the online and TV worlds has remained largely separate until now. But with the growing prevalence of online consumption of content, there is a growing need to develop integrated advertising offerings for agencies and advertisers. Where does the CEE online video advertising market and what are the prospects for growth. Can advertising support standalone online TV services or should it be seen as a complement to existing ad markets?

Marcin Boroszko, Managing Director At Media

Case Study: Broadcasters and the OTT opportunity

Broadcasters face a choice: to view OTT as a way to reach consumers directly or to team up with existing distribution partners to offer added value. What are the merits of each approach and what considerations will come into play in determining strategy?

Pavlina Kvapilová, Executive Director New Media Division, Czech Television

Lunch

Keynote: The user experience for OTT, connected TV and multiscreen services

One of the key challenges in integrating OTT, connected TV and multiscreen services with existing offerings is to deliver a consistent and compelling user experience and to provide useful features including search and recommendation. What are the key ingredients?

Tomaz Pernovsek, Assistant Managing Director, TSmedia, Slovenia

Case Study: Social TV – the opportunity for broadcasters and service providers

Integrating the TV experience with social networks is increasingly seen as a key marketing tool for broadcasters, enabling them to extend awareness and reach of their services. For service providers, social networks provide ways of directing customers to content they want to sell and a useful way of getting subscribers themselves to do the marketing heavy lifting.

Mirek Smyk, Managing Director, Mirek Smyk Consulting Group (MSCG)

Panel: TV Anywhere: Connected TV and multiscreen opportunities and challenges

One of the key benefits of OTT is as a way to deliver services to multiple screens both inside and outside the home – including over fixed broadband to connected TVs and games consoles and over WiFi and over mobile networks to tablets and smartphones. Hurdles include rights issues, security, infrastructure costs and the absence of clear business models. How can stakeholders take TV anywhere forward in a way that benefits everyone?

Tomaz Pernovsek, Assistant Managing Director, TSmedia, Slovenia

Sidharth Jayant, Content Services Manager Europe, Samsung Electronics

Erik Uxa, Project Manager – VOD services, Topfun Media

Peter Koltai, VP Business Development, HBO CE

Case Study: The CDN model for service providers

For infrastructure-based service providers, providing wholesale access to third-party content and service providers could be a tempting business opportunity. What do they need to put in place and does the access network CDN model stack up?

Tea Break

Case Study: Content rights for OTT services

One of the key challenges facing providers looking to launch OTT services is the difficulty in acquiring rights for multiple devices and web-based services. How far are service providers from acquiring consistent and comprehensive rights packages?

Erika Luzsicza, Managing Director, IKO Cable S.R.O, Head of Sales, IKO TV Central Europe Czech Republic, Slovakia and Hungary

Panel: OTT rights and wrongs: the content providers’ perspective

How do content owners view the OTT and TV everywhere opportunity? What is the optimal model for distributing rights? Should they partner with service providers or go it alone? How does OTT square with existing distribution deals? Is there an advertising-funded opportunity?

Erika Luzsicza, Managing Director, IKO Cable S.R.O, Head of Sales, IKO TV Central Europe Czech Republic, Slovakia and Hungary

David Lynn, Managing Director, Viacom International Media Networks (VIMN) UK, Australia, Hungary and Russia, and EVP, International Content Distribution, Viacom International Media Networks (VIMN)

Gary Woolf, Vice President of Business Development and Digital, Sales and Distribution, BBC Worldwide

Levente Málnay B.,CEO ,Chello Central Europe

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Registration

Keynote: The changing pay TV landscape

While some CEE countries have escaped the worst of the current economic crisis, the pay TV business in the region has until recently been characterized by lack of consolidation, regional fragmentation and irrational competition. In a time of economic uncertainty, what are the opportunities and challenges now for the major players in the region?

Christian Anting, Chief Operating Officer & Vice-President of the Management Board, ITI Neovision

Keynote: Current investment opportunities in CEE

What opportunities should investors be looking at in the current economic climate? Can the TV business – and the TV business in CEE in particular – escape the worst of the economic storm? What opportunities are investors looking to currently for the best growth prospects?

Piotr Noceń, Founder & Managing Partner, Resource Partners

Keynote: Advertising and the free-to-air market

How has the second wave of the economic crisis impacted the free-to-air market and advertising? How are the challenges facing broadcasters evolving? Are there signs of recovery in the market?

Simon Thomas, Strategic Systems Director EMEA, GroupM

Coffee Break

Panel: Pay TV opportunities and challenges in a time of change

Consolidation in pay TV in CEE has recently begun in earnest. At the same time, operators are increasingly focusing on bundled offerings and integrating their TV services with broadband internet and telephony. What impact will these changes have on the business across the region? What new services and applications could provide added value to consumers?

Adrian Ježina,CEO, B.net Croatia

Nicolas Boissin, Co-founder, BKS-Capital Partners and NejTV

Bartolomiej Kasinski, Strategy and Development Director, Multimedia Polska

Bojana Matovic, Head of multimedia department, Telekom Serbia

Keynote: Delivering value to the customer

In markets characterized by intense competition and wide disparities in income, how can pay TV providers optimize the value of their services to the maximum potential customer base? What approaches to marketing and packaging services are proving fruitful and what mix of basic and advanced services works best?

Magnus Ternsjö, Managing Director, UPC DTH

Panel: Combating churn and delivering revenue growth in pay TV

Many pay TV markets in CEE continue to be highly competitive – with many players often seeking to maximize reach rather than create a sustainable business model. High churn and limited customers loyalty continue to present challenges to operators. What are the best ways to combat irrational competition and successfully retain and upsell customers to increase ARPU?

Richard Brešković, Director of Proposition Management and Strategy, T-Hrvatski Telekom

Jim Helfgott, VP Marketing and Sales, UPC DTH

Pawel Fecko, Sales and Customer Care Director, INEA Poland

Vyacheslav Mordachev, President, CJSC "National Satellite Company" (Tricolor TV)

Patrick Bellenbaum, Managing Director, Solon Management Consulting

Lunch

Keynote: Current prospects for regional broadcasters

Broadcasters across the region have faced challenging advertising markets and growing competition, as well as competition for rights from international players. How do the prospects for growth in the free-to-air market look? What other opportunities can regional broadcasters take advantage of?

Andreas Rudas, executive vice-president regional operations and business development central and eastern Europe,RTL Club

Panel: The satellite TV market: CEE’s digital growth driver

Satellite is the key way to get pay TV to customers in CEE. With the emergence of hybrid services and the use of satellite by telcos and other players to extend the reach of their fixed line services, as well as the launch of new satellite-only services, what key future developments do satellite infrastructure providers expect?

Jean Philippe Gillet, Regional Vice President, Europe & Middle East Sales, Intelsat

Leiv Svenning, Head of CEE, Broadcast Division, Telenor Satellite

Apostolos Triantafyllou, Regional Director of Sales, Eutelsat

Amit Karni, VP Sales CEE, Amos Spacecom

Norbert Hoelzle, SVP, Commercial Europe, SES

Amos Spacecom Case Study

Tea break

Case Study: Marketing triple-play and bundled services

What are the key elements that need to be put in place to deliver bundled offerings? How are operators overcoming infrastructure limitations via partnerships in order to deliver multi-play services?

Dominique Lesage, Executive Director of contents, Telekomunikacja Polska

Presentation: IPTV in CEE: New services for new consumers

IPTV has a relatively small share of the pay TV market in CEE overall but has been successful in certain key countries. How can IPTV operators offer differentiated services?

Richard Brešković, Director of Proposition Management and Strategy, T-Hrvatski Telekom

Panel: IPTV and hybrid platforms: the opportunity for differentiated service providers

How much do IPTV service providers share across different territories? How far does IPTV go to protect telcos’ fixed-line customer bases? What is the opportunity for hybrid broadcast/IP platforms?

Peter Terpak, Director for Product Management, TV & Portal Business, Romtelecom

Daniel Vondráček, Senior marketing manager - content services, Telefónica

Uldis Tatarčuks, Chief Technology Officer, Lattelecom

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Keynote:How do the prospects for growth and development of digital TV in the Russian market look? What are the challenges and opportunities which regional broadcasters can take advantage of?

Victor Koresh, President, AKADO

Keynote: On Demand Services and content partnerships

Robert Bednarski, CEO, Onet.pl Group, Board Member, TVN SA

Panel: Prospects for international channel providers

For international channels, opportunities exist to expand via new channel launches and local acquisitions. Channel providers have the opportunity, with digitization and impending digital switchover, to expand into free-to-air markets as well as launch additional thematic channels. What opportunities are attractive to the main players?

Nina Laricheva, VP Commercial Development EMEA, BBC Worldwide Channels

Gordana Duspara Moriarty, Vice President and General Manager, Turner Broadcasting CEE and Benelux

Nick Thorogood, Managing Director EMEA, Food Network

Tom Davidson,Managing Director, A+E Networks UK

Marco Frazier, VP, Global Distribution, AMC/Sundance Channel Global

Coffee Break

AMC/Sundance Channel Presentation

Bruce Tuchman, President, AMC/Sundance Channel Global Networks

Case Study: Is a Localization and Local Ad Sales Strategy Only Applicable to Large Markets?

High distribution costs makes localization for small markets impossible.
Estonia, with 1.3 million people, is nevertheless seeing continuing growth in localization of international channels and commercial opt-outs Levira's fibre-based pan-Baltic Media Delivery Network is playing a key role in enabling this localization.

Mart Einpalu, CEO, Levira

Panel: New business opportunities in free-to-air and pay

Targeting niche markets and underserved audiences can deliver dividends for new entrants. What business opportunities exist for niche content providers and operators in the region? What opportunities exist to serve niche audiences including national minorities and niche interests? What is the appropriate business model for niche channels? What are the gaps in the market?

Ivan Hronec, Founder, Owner and CEO,Film Europe Media Company

Janka Vozárová, Chairwoman of the Board and CEO, TV Barrandov

Lunch

Presentation: Time shifting: VOD and DVR

Video-on-demand and DVR are becoming key services both for service providers and broadcasters. How well positioned are key players in the region to optimize their offerings?

Jan Frelek, Head of Business Development,ITI Neovision

Keynote: Likely Paths to Revenue Growth in CEE

What are the main revenue opportunities for services providers and channel providers in CEE over the next few years? What rates of growth can be expected in which territories?

Nick Thomas, Principal Analyst, Informa Telecoms and Media

Panel: Delivering advanced services: HD, 3D, VOD and DVR

With added value services including HD, 3D, VOD and DVR playing an increasingly significant role in pay TV offerings, how well-positioned are operators to launch and drive services forward? What are the benefits and challenges associated with DVR and VOD, 3D services and how are such services being marketed and monetized?

Nikola Francetić, Operating Director, Content Development and Management Sector,T-Hrvatski Telekom

Lev Petukhov, Head of Web Projects Development and Maintenance Department, NTV Plus

Aleš Veselý, Marketing Director, Households, Telefónica

Tea Break

Keynote: Switchover and the opportunity for broadcasters

With switchover deadlines fast approaching, broadcasters and channel providers must gear up for a digital-only world and prepare to take advantage of opportunities on offer. What opportunities – both in pay and free-to-air – are emerging?

Kamil Levinský, CEO, České Radiokomunikace

Panel: Digital Switchover – opportunities and challenges

With switchover now closer and imminent in certain markets, what opportunities are emerging for broadcasters? What are the characteristics of the DTT audience? What outstanding issues do broadcasters face in preparing for switchover across the region?

Kamil Levinský, CEO, České Radiokomunikace

Zsolt Nagy, Head of Department Strategy and Business Development, Towercom

Alban Karapici, Member of Council, Electronic and Postal Communications Authority (AKEP), Albania

Jasmin Musovic, Director of Radio Monitoring, IT support and Licence Compliance, Communications Regulatory Agency, Bosnia-Herzegovina

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